We believe business
can be a force for good.
We apply collaborative innovation
to accelerate positive impact.

impact strategy

We are a creative strategy firm

We are all about Big New Ideas.

We create strategies and concepts. We do it fast and with momentum. Instead of spending 9 to 18 months on sound idea generation, we’d rather compress that into 1, 2 or 4 months. Our way of working is efficient and effective. We organise great minds coming together and keep the pace in creation and decision making. This enables teams and companies to move faster, whilst keeping the energy levels high.

We push the boundaries.

The economic value of our offer is a wealth of insights & great quality output, delivered faster than you would think. Besides creating great content, we also guide our clients in organisational transformation and capability building. We also help implementing strategies through internal activation. Compare all this to hiring a standard team of consultants, crunching their numbers in a dark room at the end of the hallway.

Certified B Corp

Certified B Corp

We are a certified B Corp and advocates of the United Nations Sustainable Development Goals. Certified B Corporations are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. We are proud to use co-creation as a force for good and to build a more inclusive and sustainable economy.


Holacratic Organisation

In April 2016 we became a Holacracy: a system in which we organise our work – rather than our people – based on personal preferences, ambitions and ‘tensions’. It is holistic and autocratic. Effectively, Fronteer is run by everybody in the team. This sparks an entrepreneurial mindset, new ways of working and surprising new initiatives. For example: we redesigned our salary model to be fully transparent: Now, everyone can see into each other’s paychecks.

Our team

In 2008, James Veenhoff and Martijn Pater shared the idea for starting a strategy firm – but then a rather different one. Instead of the cold, hard consulting approach, Fronteer should be more about empathy, inclusiveness, positivity and collaboration – without losing the edge of being a great advisor. Hein van Es joined as a partner in 2015 and has been building the company with James and Martijn since.

10 years down the road, Fronteer is now growing fast, successful and true to its philosophy from the start. The energetic Fronteer team is a mix of Strategists, Expert Connectors and Office staff. With diverse backgrounds – from Strategic Product Designers to Anthropologists and Art Historians. All super smart. And a little bit crazy.

How we do it

Collaborative Innovation

We have a unique approach which we call ‘Collaborative Innovation’. We use the power of co-creation to find the best answers to client’s challenges. We design integral programs where we inspire, strategise, create, craft, experiment and validate. Our clients are part of our learning journey; we are in it together.

Strategy & Connecting

At Fronteer, we have 2 main blood types: Strategy and Connecting. One is responsible for finding the solution to challenges, the other recruits the best experts and stakeholders to join our creative sessions. Our co-creation tools are amongst the best in the industry and are applied globally. Our way of working is sticky and sometimes even addictive.

Fronteer global presence 2019

Digital Impact Studio

The proof of the pudding is in the eating of it. Fronteer has its own place where we bring ideas to life. New business models, impactful propositions, inventive interaction concepts, new ventures, they all materialise here. We have a group of visualisers, designers and prototypers that build digital MVPs. We rapidly prototype and validate in order to learn fast. We build mock-ups and front-end solutions in order to make impact quickly, and with many people. We seamlessly integrate this in our projects.

Over the years we have seen that strategy really hits home when people experience it. The quality of interactions determines success in the market. In a digital society you are as good as your on-line presence. Amongst others, we developed (award-winning) digital mobility services for Pon (Volkswagen),  prototyped new user experiences for LeasePlan, KPN, Das and Mentos and created category-breaking apps and solutions for ABN AMRO, Philips and Eneco. Strategy and concepts is our starting point. Execution is our endpoint.

Read more about what we do