It takes time, energy and practice to overcome the desire to conform to what is accepted and to push past the obvious

Innovation mindset

We have four main principles for getting the most out of people:

Open Minded
A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart.

I am alone, and feel the charm of existence in this spot, which was created for the bliss of souls like mine.


I am so happy, my dear friend, so absorbed in the exquisite sense of mere tranquil existence, that I neglect my talents.

Dare to venture out to crazy, un-useful or otherwise super inspring places. Then come back.

Innovation process

Innovation processes work best when they are easy to understand, share and include key stakeholders from different disciplines. And more importantly, they follow these three criteria:

Instead of taking 9 months: try taking 3 months, or 3 weeks, or 3 days. You are more likely to gain insights, momentum and a sense of accomplishment.

Be aware you might be mistaken, or you know only half the answer. Continuously update your thinking and be open for something much better.

If you want to crack a tough challenge, you need people you want to go all the way, and have the (mental) space to nail it.

What we offer

Clarity and Concepts for growth

We help companies to find the next big thing and create impact. Our projects start with a tough strategic challenge. We create deep insight into the challenge, immerse ourselves into the topic and bring clarity to the challenge. Using co-creation, we translate this into actionable concepts for growth.

Organisational Transformation

We design processes and experiences that change people’s way of working. The way we work is contagious and inspires others to create different interactions, processes and policies. We help you get there.

Structured approach

All Fronteer projects follow a structured – yet creative and iterative – process.

Understand & Define
A deep dive into the context of the project. Through a series of workshops we will form hypothesis, immerse ourselves in trends from (parallel) industries and form a deeper understanding of the customer target group. Based on these insights, we define te most promising routes to explore and create.

Explore & Create
Together with internal and external experts from throughout the ecosystem we identify opportunities and co-create new ideas and concepts for growth – following an inspiring and solid, proven methodology for strategy development. In co-creation between lead consumers and the client concepts are validated and enriched to reach the next level.

Envision & Decide
In an interactive and structured setting all project learnings, starting hypotheses and concepts are discussed to identify strategic elements for growth, before making shared final conclusions and recommendations. Together we translate these into strategic directions for growth and a future roadmap with actionable next steps.

Read more about what we do