Our services

We apply collaborative innovation to accelerate innovation and strategy.
Unique to our approach:
Expert co-creation

Future Vision

We help our clients to understand where categories and industries are heading. We use our trend frameworks, Parallel Perspectives and expert co-creation sessions to get a grip on what comes next – in 2, 5 or even 10 years.

  • Appealing future scenarios
  • Clear role for your brand or organisation
  • Horizon 1,2 and 3 roadmap

Winning Propositions

Innovation requires a clear mind, serious creativity, wonderful imagination – and a solid process. With Treehouse expert co-creation and Elevator customer validation we get to the essence and deliver outstanding new propositions.

  • Customer-centric innovations
  • Starting point for a new strategy
  • Impact in the market

Unique Brand Positioning

Meaningful brands know what they stand for. Strong brands guide all organisations’ efforts. We apply our Lighthouse tool and co-creation approach to bring clarity in a complex world. We create new brands from scratch and revive others.

  • Differentiating brand purpose
  • Clear promise and ambition
  • Complete brand story and elements

Stronger Partnerships

In this fast-changing world, organisations like to partner up. For our clients we design and deliver on partnership co-creation programmes. We tackle challenges together.

  • Going beyond transactions
  • Finding new paths for growth
  • Stronger ties

Impactful Coalitions

To tackle society’s biggest issues we need to step over boundaries. It demands a new model, the old one is obsolete. Putting together multiple (value chain) parties and facilitating an exciting and productive process is what we do.

  • Solutions to wicked problems
  • Inspired organisations
  • Ideas for change

Innovative Strategy

Taking decisions is not easy. But to work effectively you have to. Our approach to strategy is co-creative. Our expert co-creation tools help to make choices, fast and together. Work internally and externally to find answers to your questions.

  • Positive plan for growth
  • Purposeful choices
  • Inspiring and directional

New Culture

We can do better, but changing the way we work takes time. We apply what we learned ourselves as a holacratic organisation to our client’s businesses. We create programs where we collaboratively create a new culture.

  • Inclusive and bottom-up
  • Value and principle based
  • Actionable and concrete

Design Thinking: from insight to innovative solution

Central to our approach is the design thinking philosophy. A structured yet creative human-centred approach that consists of three stages to move from insight to solution.

We build a deeper understanding of trends and dynamics to define grounded insights as a starting point for designing the solution.

We apply a dynamic process of expert co-creation and validation to identify opportunities, co-create new ideas and build concepts for growth.

All project learnings, starting hypotheses and concepts are interpreted to identify strategic directions and a roadmap with actionable next steps.

Read more about what we do