An Afternoon At The Fronteer x A’DAM&Co.

What does it take to change the game?

During the latest edition of our event An Afternoon At The Fronteer we teamed up with A’DAM&Co. the members club of the brand new A’DAM Toren. The theme of the day: ‘Changing the Game’ with speakers: Sander Groet, Blanca Juti, Mirjam Riethof and our very own James Veenhoff.

During an inspiring afternoon we invited marketeers, business developers and ambitious individuals to experience co-creation. Chief Corporate Relations Officer to Heineken, Blanca Juti, recently launched her book ‘Game Changers’ and shared her view on what it takes to be one. ‘Those who want to seize that opportunity; those who believe they can make a positive impact in our fast changing world.’

James and Mirjam Riethof teamed up in their presentation about how the ROC Jean School is changing Dutch Education and the Denim industry at the same time. Finally Sander Groet told the audience about his A’DAM Toren and how it will change the face of Amsterdam and its music industry.

Our next Afternoon and second edition in the A’DAM Tower has already been planned and will center around the theme ‘Mobility’. More about that soon…