How to design and facilitate your own co-creation session: the basics
We, at Fronteer, are not your regular consultancy firm that will sit in a room for a couple of weeks to magically spit out the ‘silver bullet’ solution. No, we co-create. Co-creation is collaborative innovation: you share and improve ideas together, rather than keeping them to yourself. This way, you bring a variety of expert viewpoints into the creative process.
We define co-creation as the collaborative process of creating new value, with external experts and stakeholders.
One of our co-creation sessions is called the ‘Treehouse’ workshop. An inspiring and solid proven method for strategy development, opportunity identification, and territory mapping. In this workshop, we co-create concepts for growth together with experts. This group of experts comprises outspoken entrepreneurs, topic experts and influential visionaries.
But the question remains: how to effectively design an inspiring co-creation workshop? I will share with you the five most important steps of setting up a co-creation workshop.
Step 1: Defining the purpose
What are the objectives? Is it to gain fresh perspectives, refine insights, or create concepts for growth?
Step 2: Defining the challenge
What is the challenge the client wants to present to the participants? The workshop revolves around coming up with solutions to the challenge. Formulate your challenge carefully to generate the desired result.
Step 3: Connecting
Find the right experts and try to come up with some out-of-the-box perspectives. How cool is it to have a precision-sowing farmer take part in a workshop for a new shaving machine? Read our 5 Steps to connecting the best and brightest if you want some more tips on how to involve these experts.
Step 4: Design worksheets
The worksheet is at the centre of concept development. Ask the right questions to create inspiring concepts for growth.
Step 5: Always follow up with the experts
Maintaining a broad network might become handy in your next projects, so stay in touch.
There is no ‘silver bullet’ for co-creation workshops. You need to adjust your session set up according to each specific client, objective, challenge and expert. However, these tips might set you off to a great start. What do you think? Are you ready for your co-creation workshop?