Fronteer Sunrise #2: Tackling the Mobility Paradox
Served up at dawn to kick-start the day
In January 2020 we hosted our second breakfast event called the ‘Fronteer Sunrise’. A new event to bring together kindred spirits and talk about topics that drive us in our daily work. A morning filled with inspiration and interaction: to exchange ideas and create a shared vision. Because; what better way to start your day than to celebrate the sunrise and share inspiration over breakfast?
#2 The Mobility Paradox Edition
This edition centred all around the topic of mobility. Why? Because travel goes global. With an increasing ‘global commute’, people expect seamless mobility solutions around every corner. Freedom is the new mantra. Cities have become testing grounds for new solutions and the industry is booming. Money flows in.
But, the tension rises. Overcrowded spaces are getting even more clogged because of abandoned micro mobility offerings. The ecological footprint increases because of cars without customers. A dilemma emerges: What is more important, individual freedom or best use of shared assets? And even more importantly: who will crack this paradox?
Big questions need big answers. We believe in the power of co-creation to bridge multiple perspectives to crack this paradox. Together with external stakeholders and experts we created a shared vision – tailored to the needs of future citizens. Business and stakeholders from all corners of the mobility industry were represented around our breakfast table to kick-start the day: Shell, ANWB, ViaVan, Cargoroo, Gemeente Amsterdam, OnzeAuto, Wabco, Birò, NS Stations, PostNL, 2theloo and Shuttel.
So let’s review some key insights from our morning discussions:
- Mobility as a force for societal change
The future of mobility will be more connected, shared, automated and efficient. But, how can we use mobility as a means for societal change? How can we – as a mobility industry – contribute to solving issues such as inequality or climate change? Stepping outside the mobility world and using a broader perspective is key to tackle larger societal issues. Dare to think outside the mobility industry. It is possible.
- Creativity solves big challenges
Mobility can be a force for good. A common problem in The Netherlands is the un-accessibility of primary schools, the fact that all students travel at the same time and that teachers often cannot afford to live close to inner city schools. Too much to handle? Or: the opportunity to fix educational challenges using mobility in a clever way with incentives and smart programs.
- Independent travel advice
We need clarity and independent tailored advice within the proliferation of (micro) mobility offerings. Do you want to go fast, green or cheap?. Enjoy the fresh air of micro-mobility whilst running on green electricity? Or using public transport, taking up less space on the street? Or hopping in a shared car with friends? How can we even begin to compare and understand the real impact of those options?
- Unlock rural areas
Most rural areas are underserved by services like Uber and ViaVan. We need to extend our focus from urban transportation solutions to rural areas and its accessibility. We have to serve all communities and not only the urban population.
- Car-free city centers
Because the amount of space a city has is finite, adding an influx of single-occupancy cars to an already congested landscape creates more gridlock and frustration. A greater need for transportation alternatives within cities is necessary. What about car parkings at cities’ outskirts where you can collectively charge your car by using community-generated green electricity? And: tackling accessibility and congestion way before it becomes urgent. By creating a network of hub-cities with direct access to the cities under pressure.
- New mobility habits
The number of individual journeys taken daily has grown massively. People’s expectations for fast, reliable, convenient and individualised mobility solutions are rising as fast as the new mobility services offered to them and this is likely to continue in the future. Mobility behaviours are being transformed, especially within urban areas. Collaboration between different stakeholders is key to continuously improve the mobility system and unlock its full potential.
Curious about the mobility paradox or interested in co-hosting a Fronteer Sunrise? Talk to us: email@example.com