A bold strategic move. How Bugaboo expanded beyond its category, using expert co-creation to take the next step with confidence

Bugaboo Boxer

Our client is famous for its disregard of category codes, for defining rules and inventing whole new segments as they go. Even so, it takes some solid strategy to play the global stroller brand game. From portfolio strategy and brand positioning to consumer propositions, we are proud to team up with one of Holland’s most stubbornly innovative and iconic game-changers.

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Martijn Pater

Founder