For de Volksbank we developed a service to boost people’s financial resilience by providing actionable insight

Financial resilience

With four brands; ASN Bank, BLG Wonen, RegioBank and SNS, De Volksbank’s distinctiveness finds its focus in its mission: banking with a human touch. De Volksbank’s ambition is to carry out banking services according to the principle of shared value by adding value for customers, our employees, society and the shareholder. Being a social bank they want to ensure that all Dutch households lead financially healthy lives and therefore improve their financial resilience, beyond the usual suspect of people with payments arrears. For people who are not resilient, who are not feeling resilient, or for people who want to become more resilient. Even beyond banking products and solutions.

Being financially resilient:
Having more peace of mind and confidence in finance,
being more resilient in times of economic & personal setbacks.
For current generations & generations to come.
A financially healthy life for all Dutch citizens.

Which future-proof product, service or innovation will make people truly more financially resilient? With that challenge, we started our project for de Volksbank.

Digital Impact Studio

Through a series of workshops we explored trends, defined future scenarios and investigated different target groups. In a Treehouse workshop, we generated many new ideas and concepts in co-creation with experts. With expertise in consumer behaviour, digital solutions, finance and more, these experts brought fresh perspectives to the table. In our Digital Impact Studio we prototyped one concept for validation with consumers.

Actionable insight

Our main insight during this project: We are more connected than ever before. We use an overwhelming amount of applications on our phones for several purposes, including our financials. We are in a constant search for control, while we want things to be as convenient as possible. So in order to stimulate financial resilience, it is key to reduce complexity and offer consumers an actionable context.

Adding value to financial resilience through facilitating contextual insight. In an easy and tangible way.

The concept we developed does exactly this: make your financial situation easy, tangible and actionable for everyone. De Volksbank is now exploring next steps in bringing this service to life. Stay tuned for more!

Talk to us

We are happy to tell you more

Martijn Pater


Frédérique Moolenbeek

Associate Partner

Babke Hogenhuis

Senior Strategist