Doctors without Borders – Giving money when it is needed most: how to build a community of givers during a crisis
Doctors without Borders (MSF) is without a doubt the best and boldest organisation for emergency responses. They save lives when others don’t. MSF depends on donations. Companies, business, teams are important sources of funding but under-leveraged. MSF felt it needed a fresh take to fundraising within companies.
We invited large Dutch multinationals and together with the MSF team we found out how crowdfunding within organisations can boost funding when people are aware most: in the heat of the moment.
MSF decided to continue to develop the new proposition and use partners to realise the new concept.
We certainly hope we contributed a more robust funding flow for MSF. We wish them all the best in the important work they carry out everyday.
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