How to engage young parents in an ambitious fundraising scheme? Fun(d) Raising!
The metamorphosis of Amsterdam’s Emma children’s hospital needed funds. How to engage young parents in an ambitious fundraising scheme?
In a coalition with visionary entrepreneurs from across Amsterdam’s creative industries (music, design, media, advertising, services, fashion and food), we developed a new generation of fundraising, called: FUN raising.
The Embrace Emma events quickly became part of Amsterdam’s social season, with companies, couples and individuals clubbing together to collaboratively raise money… and party.
We raised 2 million euros to pay for extra facilities.
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