From Iconic to Complete: extending the succesful range of Bugaboo strollers

As a successful creator of iconic products, Bugaboo wanted to know whether there was room for more market penetration. When it comes to strollers, it is just like spaghetti sauce: some like it basic and some like it chunky.

We boarded for LA; a different world from the Dutch bicycle ridden towns and cities. Big cars, plenty of accessories and booming beach life inspired strategic thinking around the potential of Buagboo’s portfolio. We met Bugaboo fans and fans to be and found out future pockets of growth

The foundation for the portfolio as it is Today was laid. There was plenty of room next to the initial products, and stretched the brand further.

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Martijn Pater