When it comes to hearing aids, listening to customers provides the key to a strategic challenge

There are very few markets more competitive and dynamic then hearing aids retail. Schoonenberg is the market leader. Insurance policy changes and price pressure greatly effect business decisions. How to break free and create value by thinking differently?

In a 4-month programme we co-created a new mantra and service innovation model. From price to added value, from cost reduction to customer-centric thinking. We created a new foundation for future growth.

A new service portfolio and in-store approach led to new paths of growth for the future.

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Martijn Pater