Want to find out who will be on your flight? See where other passengers will be sitting – long before your flight takes off

KLM Meet & Seat website

KLM wanted to find ways to enhance the in-flight customer experience and create new and improved concepts and services to implement in the short term. In co-creation, we created the foundations for KLM’s Meet & Seat app.

We planned several in-depth meetings with the client to define the right angle, followed by a 1-day strategic co-creation session with a diverse group of hospitality, service and customer experience experts.

KLM’s Meet & Seat app is a breakthrough service within the airline industry. The application lets you find out about interesting people who will be on board your KLM flight, such as other passengers attending the same event as you at your destination. Simply share your Facebook or LinkedIn profile during the online booking process. Next, check other passengers’ profile details and where they’ll be sitting. Of course you can also choose your seat.

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James Veenhoff

Founder