Can we make drinking Ribena even cosier? We took up the challenge!

Ribena is reinventing itself successfully internationally. While the Danish Market loves its original product the blackcurrant Ribena wants to introduce other propositions without touching the Danish Ribena moment, one of family and togetherness.

In a Fast-Track with connaissuers of the Danish market we developed many new packaging and propositions. Validated them a day later and integrated our new insights in a fresh brand image and a road map for roll out. All in only 2 days! 

A complete strategic framework prioritizing specific packaging propositions taking into account loyal Ribena customers needs.

The cozy Ribena moment gets the boost it deserves: Winterspice.


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Martijn Pater