Smart Cars: we created the next level in TomTom’s offering to demanding professional customers

With technology, anything is possible these days. But what do car drivers actually want when it comes to a better driving experience?

Together with the TomTom team we developed new propositions and enriched those in co-creation with users of the future products and services.

We developed a new platform with new directions for growth for the professional segment. Increased efficiency, community interaction, active driver feedback, were all part of the new proposed growth direction.

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Martijn Pater