How to create the next step in online travel booking. Why not involve your partners in coming up with solutions?
Together with four different business development teams, we used the value proposition canvas to really investigate the current needs of the partners. We used defined segmentation as a guide towards value propositions, which we validated and elaborated together with various partners during our Elevator sessions.
We had some great results. First of all: the experience. It was the first time developing solutions had been done in co-creation with the most important stakeholders: the partners. Secondly, we created sharp new value propositions per platform, guiding future developments within the company.
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