Back in the Kitchen: A five-year roadmap to plan for future success for Philips kitchen appliances

The way we cook changes over time. It does not change overnight, but certainly over a period of a few years new technologies, convictions and inspiration emerges. Philips wanted to be ready for the things to come and decided to embark on a journey.

We interviewed experts globally on food and cooking trends. We then went to some of the largest markets – Germany and China – and dove deeper. We found and validated new trends – weak and strong signals – and created a trendmap for the kitchen of the future.

A 5-year outlook emerged from all the data and workshops we held. A clear priority for future innovation efforts was the result of an insightful journey into the wonderful world of food and food loving people.

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Hein van Es

Partner

Leonie van Mierlo

Senior Strategist