Supporting women in being more beautiful: how we created a brand tool for the Philips Lumea IPL hair removal range

Philips Lumea

When it comes to beauty it is simple: we are all different. We have our own wishes and desires, skin and hair colour and we all have our own routines when it comes to removing hair. Philips Lumea wanted to clearly communicate its message and products, and support women in their journey.

First, we visited start-ups and exciting companies in the world of beauty. We created a fresh new starting point for concept development. After that, we generated outside-the-box concepts with experts in Berlin and Milan. After taking concepts to a next level we validated them with future users, again in Germany and Italy.

We co-created a very new approach towards user engagement, using new digital technologies.

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Martijn Pater