How to change an industry? We co-created and initiated the world’s first and only school of denim. Towards a brighter blue!

How the denim industry’s leading players collaborated to set up a school for denim developers.

Following a round of expert interviews and site visits, denim experts from a variety of brands and backgrounds cocreated the concept and curriculum for Jean School – an MBO4 ROCvA course.

Jean School was listed No. 93 in the Top 100 fashion schools list last year – probably the only vocational course in the list, and only 5 years after founding. 

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James Veenhoff