What to drink when you aren’t drinking? Developing a truly new range of soft drinks

Orangina Schweppes asked Fronteer to develop, together with experts and target consumers, a truly new range of soft drinks to give adults something to choose besides alcohol.

To tackle this challenge we organised several expert co-creation sessions in the Amsterdam and Stockholm. Together we explored and found out what the product should look like in terms of product (taste), serving ritual and packaging.

Two winning concepts (taste, look & feel & tasting ritual), loved by the target consumer.

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Martijn Pater