Positioning Fazer in the competitive German bread market

We created a positioning and matching roadmap for Finnish bread in Germany.
THE CHALLENGE

Fazer is one of the largest and best bakers in Scandinavia. Their signature rye breads are well-known and loved in Nordic regions. Fazer wanted to explore if German consumers could be next in line for this great range.

THE APPROACH

We went to a typical German city, where we would meet typical German people. We prepared a host of products, packaging and positioning options, and decided to give it a go. After various tasting sessions and discussions around the meaning of bread (and perhaps life in general), we felt confident we found the answer.

THE RESULT

We created a positioning and matching roadmap for Finnish bread in Germany. we took Nordic pride and German preferences and gave the client team the confidence to move forward, boldly.

Contact

LET’s collaborate to create an amazing story together.

Questions?
Mr. Treublaan 7
1097 DP, Amsterdam, NL
Say hello
info@fronteer.com
Questions?
Mr. Treublaan 7
1097 DP, Amsterdam, NL
Say hello
info@fronteer.com
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