How do you innovate in an industry which has been around for 5000 years and largely hasn’t changed? How can we create more value for our customers? The Port of Rotterdam – one of the world’s largest harbours – was one of the subjects.

Together with a wide range of experts we co-created several fresh and forward-looking concepts. What if we could create a harbour where all would benefit from openness and data sharing? What if ships, terminals, ports and suppliers would cooperate fully?

The new innovation is called Pronto, an open-data platform. From 2018 onwards, ships entering Rotterdam will do this more efficiently, increase usage, save money and reduce CO2. The Port of Rotterdam recently published the analysis that 20% cost reduction is expected because of this initiative.