ScaleUp Company wanted to sharpen its positioning and create a clear, inspiring story for prospects and clients. Although they already had a strong reputation in helping entrepreneurs grow, their narrative was fragmented. They needed a unifying mantra, a structured pitch framework, and distinct propositions that would resonate with different growth phases and customer profiles. The challenge was to articulate their unique value, being more than a consultancy, into a compelling, recognizable identity.

Together, we developed a three-layered pitch framework (3–30–300 seconds) to communicate ScaleUp Company’s promise at every level. We crafted a clear mantra, translated their ambition and positioned ScaleUp Company. We defined tailored propositions for both prospects and clients. To ensure relevance, we created detailed customer profiles and metaphors, anchoring the story in real entrepreneurial experiences.

The new positioning gave ScaleUp Company a strong and consistent narrative that unites ambition, purpose, and promise. The structured pitch allows them to clearly express their added value to different audiences. By introducing client profiles and growth phases, they can now guide entrepreneurs more personally and effectively through their journey. The result is a powerful identity: ScaleUp Company as the go-to House of Entrepreneurship, offering not just coaching, but a lasting partnership in growth.